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Preferred payment methods by European E-commerce shoppers

Ecommerce News Europe has taken a closer look at e-commerce shoppers preferred payment methods across 20 different European markets. VISA and PayPal dominate the European ecommerce industry.

In almost every country in Europe, one of these two payment methods is the most popular payment method for online shopping. Only in the Netherlands other payment methods PayPal or VISAare preferred by online shoppers.

The top3 of payment methods in Europe, per country:

European Ecommerce News and Dataprovider.com also ranked payment methods of all European online stores.

Unsurprisingly, PayPal and VISA are the number one and two, with respectively 72 percent and 54 percent.

But maybe even more interesting is the fact Bitcoin (6.3%) is more popular than a popular European payment method like Klarna (3.7%).

Source: Ecommerce News Europe

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