This week, Amazon announced the roll-out of its extended ad network challenging existing players like Google Adsense and Criteo’s Retargeting. Amazon Extended Ad Network allows e-commerce vendors to reach more customers across other websites than Amazon-sites.
How the Extended Ad Network Works
Amazon’s network gives advertisers the ability to promote their Sponsored Products campaigns on external sites on across mobile, desktop, and apps allowing fresh shoppers to connect directly with your product detail page.
The network offers two ways of advertising your products to potential customers; either based on the context of a page or based on customers who have viewed similar products earlier. The network offers a great way to extend your campaigns’ reach while offering advertisers a performance focused alternative to existing players like Google, Facebook and Criteo.
Expectations are high that advertisers will be able to profit from low CPC’s (to begin with) and above average conversion rates from the efficient shopping experience offered by Amazon.
America First – then Europe
Amazon Extended Ad Network is currently only available in the U.S. but more markets (Germany, UK) are expected to follow as the service is expanded to Europe.