AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for its paid customers in the U.S. which offers shopping recommendations within Perplexity’s search results as well as the ability to place an order without going to a retailer’s website.

Perplexity has introduced a new AI-powered shopping assistant, aiming to streamline the online shopping experience for users. With the move, Perplexity is taking on Google and Amazon, intending to capture a portion of shopping search results.

For shopping-related search queries, the tool presents users with visual cards that have details of the product, pricing, and seller info, a short description, and the pros and cons of the item in question. Users can click or tap on the card to read more information, including reviews and detailed key features.

Key features include:

Buy with Pro:

A one-click checkout option for Perplexity Pro users in the U.S., allowing them to purchase select products directly through the platform. This feature simplifies the buying process by securely storing shipping and billing information and offering free shipping on all orders made through “Buy with Pro.” If this service is unavailable for a product, users are redirected to the merchant’s site to complete their purchase.

Snap to Shop:

A visual search tool that lets users find products by uploading photos, making it easier to shop without needing detailed product information.

Merchants Access:

Merchant access is a key component in Perplexity’s new shopping offer. Merchants will have free API access to power search on their own websites, as well, which could help Perplexity gain market share in this space. The company said it’s not taking an affiliate cut from user purchases at the moment. Plus, it clarified that the shopping feature is separate from its ads product, which was introduced last week.