Founded in August 2022, Perplexity AI has managed to show impressive growth within the past two years. The AI search engine has managed to grab the attention of tech-savvy users, and the platform witnessed remarkable growth last year, reaching 15 million monthly active users, a 50% increase from earlier this year.

Perplexity AI is an AI chat-based conversational search engine that can help you find detailed information on any topic. Powered by OpenAI’s GPT-3.5, it uses Machine Learning (ML) and Natural Language Processing (NLP) to deliver accurate and relevant answers quickly.

Similar to OpenAI’s ChatGPT, Perplexity AI offers a chatbot-like interface where users can ask questions in natural language and get answers that are also formulated in natural language. The UI makes it easy for users to understand and interact with the tool. It is also possible to ask follow-up questions to dig deeper into the topic.

The number of daily visitors to Perplexity AI has surged globally, reaching a peak of 2.7 million in a single day. In August 2024, the platform’s highest daily visitor count stood at approximately 2.2 million.

It’s a very exciting time in what’s happening around AI and search. For the past couple of decades, the search model has incrementally evolved. Now, there’s a big change. With the launch of LLMs and new search engines based on AI-Technology; search is fundamentally disrupted with new AI models.

According to stats from Similarweb.com, on average, Perplexity AI users spend a little over 6 minutes on the platform. Within this time, they typically browse around 4.45 pages. The platform also has a bounce rate of 32%.