A recent study of top 500 European Cross-border Webshops has documented that the total online EU cross-border market (excluding travel) represents a turnover of €95 Billions in 2018.

The ‘Top 500 Cross-Border Retail Europe’ analysis includes a major compilation of cross-border data from websites of European retailers with the aim of ranking web shops based on performance of cross-border retailers in Europe.

Performance and ranking is obtained by weighting four primary parameters:

– Online cross-border sales in Europe (16 Western European + Scandinavian countries)
– SEO-indicators covering cross-border performance
– Cross-border score determined on the amount of active countries
– Amount and percentage of cross-border visitors

Additional secondary weighted parameters that fine tune the ranking include:

– Brand authority
– Organic search percentage
– Number of languages
– Number of currencies
– Number of payment methods
– Local supply availability (transport and stock services)

Based on the above mentioned methodology, the Top 10 “Elite” retailers for 2018 are: 

1. Zalando
2. Ikea
3. H&M
4. Zara
5. Nespresso
6. Pandora
7. Thomann
8. Jack & Jones
9. Vivino
10. Swarovski

More information about this analysis: CBC Commerce EU