A recent study of top 500 European Cross-border Webshops has documented that the total online EU cross-border market (excluding travel) represents a turnover of €95 Billions in 2018.
The ‘Top 500 Cross-Border Retail Europe’ analysis includes a major compilation of cross-border data from websites of European retailers with the aim of ranking web shops based on performance of cross-border retailers in Europe.
Performance and ranking is obtained by weighting four primary parameters:
– Online cross-border sales in Europe (16 Western European + Scandinavian countries)
– SEO-indicators covering cross-border performance
– Cross-border score determined on the amount of active countries
– Amount and percentage of cross-border visitors
Additional secondary weighted parameters that fine tune the ranking include:
– Brand authority
– Organic search percentage
– Number of languages
– Number of currencies
– Number of payment methods
– Local supply availability (transport and stock services)
Based on the above mentioned methodology, the Top 10 “Elite” retailers for 2018 are:
- Zalando
- Ikea
- H&M
- Zara
- Nespresso
- Pandora
- Thomann
- Jack & Jones
- Vivino
- Swarovski
More information about this analysis: CBC Commerce EU
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