The digital transformation combined with globalisation enables international business growth and opportunities for companies to scale on a global level. Digitalisation deliver opportunities for companies to grow internationally and to establish a presence on foreign markets with a lower investment in market research, distribution channel network and business development resources compared to pre-digital eras. Companies … Continue Reading
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Google AdWords -> Google Ads
Since its inception 18 years ago on the back of then leading Pay-Per-Click Search Marketing Network Goto.com/Overture, Google Adwords has been an unstoppable force in Online Marketing, leading Google to the companys’ current position not only as dominant online marketing player and wall street darling while at the same time providing the cash-reserves needed to … Continue Reading
Amazon Extended Ad Network
This week, Amazon announced the roll-out of its extended ad network challenging existing players like Google Adsense and Criteo’s Retargeting. Amazon Extended Ad Network allows e-commerce vendors to reach more customers across other websites than Amazon-sites. How the Extended Ad Network Works Amazon’s network gives advertisers the ability to promote their Sponsored Products campaigns on … Continue Reading
